Consultancy Services

Newton has wide expertise in education, including: education policy, curriculum review, e-learning, student outreach and recruitment, scholarship management and many other education-specific areas. Our track record includes: 

Sawiris Foundation for Social Development – In 2015, Newton was selected by the Sawiris Foundation for Social Development (SFSD) to manage a new scholarship, the Yousriya Loza Sawiris Scholarship (YLSS). The YLSS is a very specific scholarship program for a Masters in Development Practice from the University of Minnesota in the USA for two Egyptian students every year. Newton has managed this scholarship for four academic years from 2016/17 to 2019/20. Newton has been successful in selecting and placing nine students at the University of Minnesota since commencement of the YLSS. Newton has also consulted on outreach activities of the YLSS to reduce the cost of acquisition per application and enhance the quality of applicants. Newton provided assessment and recommendations for the marketing plan that resulted in more than 50% increase in the number of applications. Newton also administered the day-to-day operations of the scholarship

MBC Hope – Newton was also selected by MBC Hope in managing the Soraya Al Salti Scholarship, which was the first pan-Arab Scholarship. The Soraya Al Salti Scholarship offered a a total of 6 partial scholarships for Arab women looking to pursue a masters degree in various fields, for up to two years from Saudi Arabia, Jordan and Egypt. Newton provided consultancy on the set-up, design and administration of the Soraya Al Salti Scholarship program. The work included budgeting the scholarship, terms of engagement, defining the target audience from across the MENA region, and the level of study of the scholarship, and advising on the outreach campaign. Newton also administered the day-to-day operations of the scholarship.

Linden Educational Services – Consultancy on designing the outreach program of Linden Educational Services in Egypt, with the aim of increasing the number of applications to a set of schools and universities represented by Linden.
Top regional university – Consultancy on student recruitment strategy, with the aim of raising the quality of applicants.


University of Chicago Booth School of Business – Management of the outreach activities for a tailored executive program targeted towards employees within private institutions in Egypt.

About our Consultancy Director

Our Educational Consultancy services are led by Nelly ElZayat. Nelly has been working in international education, specifically student advising, scholarship management, university admissions and education technology for the past eighteen years. She has worked in Egypt and Qatar with several organizations including America Mideast Educational and Training Services (AMIDEAST), the International Institute of Education (IIE) and the Georgetown University School of Foreign Service in Qatar. In these different organizations, she introduced and worked on a number of new initiatives including managing several scholarship programs, such as the Onsi Sawiris Scholarship Program, the Middle East Partnership Initiative (MEPI) scholarship programs, Ford Foundation’s International Fellowships Program, and the Eisenhower Fellowship. More recently, she co-founded two educational start-ups: Newton Education Services and T21. Newton Education Services offers four[LN1] main services: student advising, test preparation courses, scholarship management and university recruitment services. T21 aimed[LN2] at improving career readiness and skills building for youth through an innovative and engaging learning platform. Nelly was also an instructor in the American University in Cairo’s Professional Educator Diploma program, whereby she designed the syllabus for, and taught, a class on Resources and Technology for Early Childhood Education to student teachers pursuing the Professional Educator Diploma.

Most recently, Nelly was the Vice President for Education and Learning Technology at Tatweer International, a pioneering elearning solutions company specialized in developing programs addressing skills gaps and offering tutorials in essential work skills and management fundamentals. She is also an Evaluation Consultant in the School of Business’ Executive Education program at The American University in Cairo. Nelly is also among the team of advisors to the Minister of Education in Egypt. She holds a Master of Education in International Education Policy from Harvard University, and is an alumna of the American University in Cairo twice, once with a BA in Economics and then an MA in Middle East Studies.